Everything your admissions team does, in one place

Twelve sources. One clean lead list.

Enquiries arrive from ad platforms, your website, WhatsApp, the front desk and spreadsheets. MizEdu normalises each one into a single lead record with its source, campaign and UTM parameters captured verbatim — never guessed.

• Website enquiry forms and a forms endpoint for any page builder
• Google Ads lead forms and Meta Lead Ads (Facebook & Instagram) via webhooks
• Walk-ins and phone enquiries added by the front desk in seconds
• CSV import with column mapping, a preview and a per-row error report
• HMAC-signed inbound webhooks for partners and education directories
• Duplicate detection on source ID, phone (E.164) and email — siblings sharing a parent’s number are flagged for review, never auto-merged

Fourteen stages, one definition of progress

Pipeline stage and lead status are kept separate, so “where is this student in admissions?” and “are we still working this lead?” each have a clear answer. Entry rules stop leads skipping steps; outcomes close a lead without losing its last stage.

• Kanban board and table views with filters by course, counsellor and branch
• Backward moves need a reason; Enrolled is set only by a verified payment
• Ten closed outcomes, from “Budget mismatch” to “Future intake”
• Stalled leads — no contact for N days — highlighted automatically
• Rename and reorder stages, set mandatory fields per stage

Know whom to call first — and why

A counsellor with forty open leads needs to know which five are close to deciding. Scores are built only from behaviour and course fit, and every score shows the signals behind it.

• Positive signals: relevant course, decision within 30 days, counselling done, demo attended, application details requested, two-way conversation
• Negative signals: no response after attempts, explicit decline
• High / medium / low labels with thresholds you control
• Sensitive characteristics — religion, caste, gender, health, income — can never be used as signals
• A prioritisation aid, never an admission decision

No follow-up depends on anyone’s memory

Every lead always has a next action with a due time. Log a call outcome and schedule the next step in one move. Overdue tasks remind the counsellor and then escalate to the manager.

• Eleven task types — first call, fee discussion, parent discussion, payment follow-up and more
• Call outcomes like “Connected — fees concern” or “No answer” drive the next step
• Default SLA: first contact within 5 working minutes; reminder at 3, manager escalation at 15
• Out-of-hours enquiries start the clock when the branch opens
• My tasks, team tasks, today and overdue views

Your catalogue, the way you actually sell it

Courses by branch and mode, batches with capacity and timing, academic sessions, and approved fee plans with instalments, discounts and scholarships. Counsellors quote from approved plans — not from memory.

• Classroom, online and hybrid modes per course and branch
• Batch capacity and timing; full batches are visible while counselling
• Fee plans with instalment schedules and approval
• Required documents and eligibility per course
• Deactivate a course without losing its history

Know exactly who has paid what

Payment links are created from approved fee plans and paid through Razorpay. A fee changes status only on a signature-verified gateway event — a student’s screenshot raises a reconciliation item instead.

• Payment links for full fees or instalments by UPI, card, net banking or wallet
• Receipts sent automatically on verified payment
• Offline payments recorded by finance with a reference
• Reconciliation queue for mismatches and unverified claims
• Refunds and partial refunds tracked against the transaction
• Money stored in paise; card data never touches MizEdu

Numbers that mean the same thing to everyone

Owner, admissions, counsellor, marketing and finance dashboards — each with documented formulas, so “conversion” means one thing in every meeting. Hover any metric to see how it is calculated.

• Lead-to-admission conversion by cohort with a defined window
• First-response time, follow-up compliance and outcomes by counsellor
• Branch and course comparisons
• Dashboards respect scope — a counsellor sees their own numbers

Control who sees what, branch by branch

Eight roles out of the box with a permission matrix you can adjust per institute. Users get access to specific branches; counsellors only ever see their own leads — enforced on the server, not just hidden on screen.

• Permission matrix: full, scoped, view-only or no access per action
• Branch-level access for managers and counsellors
• Audit log of assignments, exports, refunds, permission and settings changes
• Data-retention rules per data type, with anonymisation of closed leads
• Audit log export and data-retention controls

See all 8 roles →   Security & privacy →