Miz DMAI DM replies answer the questions your keyword automations can't predict, like "Is this cotton?", "Do you deliver to Indore?" or "Which one is better for oily skin?". They answer within seconds, at any hour, from your own website and product information. Done well, AI saves your team hours. Done badly, it invents a discount you never offered. This guide covers how to get the first and avoid the second.
Keywords vs AI: use both
| Keyword automation | AI replies | |
|---|---|---|
| Trigger | A specific word (PRICE, LINK) | Any open question |
| Answer | Fixed message you wrote | Generated from your information |
| Predictability | 100% | High if restricted to verified info |
| Best for | Reel campaigns, lead magnets | Product questions, delivery, policies |
Start with comment-to-DM keywords, then let AI handle the follow-up questions.
Every comment, story reply and DM answered instantly, every person saved as a lead in MizUp CRM, and Miz AI replying for you.
Start free See the demoWhat AI should answer
- Product details: material, sizes, ingredients, specifications
- Delivery areas, timelines, COD availability
- Store timings, address, booking process
- Course syllabus, batch dates, eligibility
- Pricing only if it comes from your verified catalogue
What AI should not answer (hand over instead)
| Situation | Why |
|---|---|
| Customer asks for a person ("human se baat karni hai") | Respect the request |
| Angry or upset customer | A bot makes it worse |
| Refunds, payment failures, disputes | Money needs a person |
| Information not in your verified knowledge | Guessing creates promises you can't keep |
| Customer types "stop" | Stop messaging |
| Customer already bought | End sales follow-ups |
Guardrails to insist on
- Answers only from verified sources, your website and what you add. No general internet answers about your prices.
- Shows its sources to you (the admin), so you can fix wrong info.
- Says "I'm not sure, let me get the team" instead of guessing.
- Human handoff with context. The agent sees the full chat and the lead score.
- Stays inside Instagram rules: replies within the 24-hour window, no cold messages (safety rules).
Setting up AI replies in 5 steps
- Collect your truth: product pages, price list, FAQs, delivery and refund policy.
- Let the AI read it and check what it learned. Fix gaps by adding missing info.
- Set handoff rules (above) and who gets the chat.
- Test 20 real questions from last month's DMs.
- Review weekly: where did it hand over, and what info was missing?
AI that knows your business: Miz AI
MizUp Miz DM includes Miz AI (beta). With AI Clone, Miz AI reads your website, detects your industry and builds a knowledge base of products, prices, FAQs and policies. It answers only from verified information and, if something like your refund policy isn't on the site, it tells you rather than guessing. It steps back and brings in your team for the handoff situations above.
AI replies are included: 20 on Free (trial), 500 on Starter (₹99/month + GST), 1,500 on Pro (₹249) with AI Clone per account, and more on higher plans.
Related: WhatsApp chatbot guide · Instagram automation workflows
Frequently asked questions
Can AI reply to Instagram DMs automatically?
Yes. DM automation tools on the official Instagram API can pass messages to an AI model that answers from your business information, within the 24-hour messaging window.
Will an AI chatbot make up prices or offers?
It can, if it is not restricted. Choose a tool that answers only from information you have verified and says it does not know, or hands over to a person, when the answer is missing.
When should an AI DM bot hand over to a human?
When the customer asks for a person, is angry, raises a refund or payment issue, asks something not in verified information, says stop, or has already bought.
Do I still need keyword automation if I use AI?
Yes. Keyword triggers are predictable and cheap for campaigns like comment PRICE. AI is for the open questions that come after.