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About MizUp

We build the connected software growing businesses deserve

CRM, WhatsApp engagement, HR, GST billing and school management on one secure platform, so information captured once flows everywhere it is needed.

Powered by BrandMiz Private Limited
Our story

Businesses lose time between tools

Growing businesses rarely lose time inside a single tool. They lose it between tools: re-typing a customer from a sales sheet into billing, exporting leads to send a WhatsApp campaign, chasing attendance registers before payroll, or reconciling fee payments against a notebook at the end of the month.

MizUp was built to remove those gaps. Five focused products share one secure database, so a lead captured from an Instagram ad becomes a customer in the CRM, receives WhatsApp updates from CLM, gets a GST invoice from Finance and, if it is a school, a student record in EOS, without anyone copying data from one screen to another. The owner stays firmly in control of who sees what.

We build for the realities of Indian businesses: GST invoices, UPI and payment links, WhatsApp as the default way customers talk, PF and professional tax in payroll, and teams spread across branches and cities. We hold that work to the design quality and reliability people expect from the best international software.

MizUp is built and operated by BrandMiz Private Limited, an Indian technology company. Our aim is simple: give every growing team one dependable place to sell, engage customers, manage people, bill and teach, so good people spend their day on customers instead of copying data between apps.

One connected MizUp workspace for CRM, CLM, BMS, Finance and EOS
Leadership

The founders behind MizUp

A founding team that brings together business leadership, marketing and operations, and engineering.

Sumit Gupta

Founder & CEO
5+ years of experience

Sumit leads MizUp's vision, product direction and customer relationships. He works closely with business owners, schools and finance teams to decide what MizUp builds next, and keeps the company focused on one promise: software that removes busywork instead of adding it.

  • Company strategy and vision
  • Customer success and partnerships
  • Product priorities

Shubham Kumar Chaubey

Co-founder & COO
5+ years in marketing and technology · Ex-BASIC Home Loan

Shubham runs operations and growth. His background spans both marketing and technology, so he connects how MizUp is built with how it reaches and serves customers, from onboarding and support processes to go-to-market and brand.

  • Operations and growth
  • Marketing and brand
  • Onboarding and support processes

Vineet Kumar

Co-founder & CTO
3+ years of engineering experience

Vineet leads engineering across the MizUp platform: the shared database behind all five products, integrations with WhatsApp, payment gateways and ad platforms, and the security controls that keep every organisation's data separate.

  • Platform architecture
  • Integrations and APIs
  • Security and reliability
What we make

One platform, five products

Start with the product you need today and add the rest when you are ready. Every product uses the same login, the same permissions and the same records.

Who we serve

Built for teams that run on WhatsApp, GST and UPI

  • Small and growing businessesLead management, follow-ups and GST invoicing without juggling five apps. See CRM for small business.
  • D2C and e-commerce brandsWhatsApp campaigns, abandoned cart recovery and order updates. Read the WhatsApp Business API guide.
  • HR and payroll teamsAttendance, leave, payroll and payslips in one HRMS. Explore HR and payroll software.
  • Schools and coaching institutesAdmissions, fees, attendance, live classes and report cards. Visit MizUp EOS.
  • Accountants and finance teamsGST billing, receivables and reports. See GST billing software.
What we value

The principles behind every product

Honest software

We only claim what the product does today. Roadmap items are labelled as roadmap.

Owner in control

Every permission, product and module is decided by the business owner.

Fair pricing

Serious software should not cost more than the team using it can earn back.

Craft

Fast, clear, beautiful software people enjoy using every day.

How we work

Trust is part of the product

Businesses put their customer lists, salaries, invoices and student records into MizUp. We treat that as a responsibility, not a feature. Every record is scoped to its organisation, permissions are set by the owner, integration keys are encrypted and important changes are written to an audit log.

We only describe what the product does today, publish plain-language privacy, terms and refund policies, and explain our controls on the security page.

We also share what we learn. Our blog covers GST, payroll, sales and school management, and our free business calculators help with GST, salary, gratuity, HRA and more, whether or not you use MizUp.

Company details

At a glance

CompanyBrandMiz Private Limited
ProductMizUp
Registered officeU-179, Office No. 303, 2nd Floor, Gali No. 4, Shakarpur, East Delhi, Delhi 110092, India
Reply timeWithin one business day
LeadershipSumit Gupta (CEO) · Shubham Kumar Chaubey (COO) · Vineet Kumar (CTO)
FAQ

About MizUp and BrandMiz

Which company owns MizUp?

MizUp is built and operated by BrandMiz Private Limited, an Indian technology company.

What does MizUp do?

MizUp is a connected business software platform with five products on one secure database: MizUp CRM for sales, MizUp CLM for WhatsApp and customer engagement, MizUp BMS for HR and business management, MizUp Finance for GST billing and accounting, and MizUp EOS for schools and coaching institutes.

Who is MizUp built for?

Small and growing businesses, D2C brands, service companies, distributors, schools and coaching institutes, especially teams in India that work with GST, UPI and WhatsApp every day.

Can I use only one MizUp product?

Yes. Each product works on its own. When you add another, it shares the same customers, employees and records, so nothing has to be typed twice.

How do I contact the MizUp team?

Use the contact page or write to support@mizup.app. We reply within one business day, Monday to Saturday.

Where is BrandMiz Private Limited located?

Our registered office is at U-179, Office No. 303, 2nd Floor, Gali No. 4, Shakarpur, East Delhi, Delhi 110092, India.

Let’s build your business on MizUp

Questions about the company, partnerships or careers? We’d love to hear from you.