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MizUp CLM · Plans & pricing

MizUp CLM pricing

Flat workspace plans sized by contacts, numbers and agents. No per-message markup from MizUp.

Starter

Launch WhatsApp campaigns and a shared inbox.

₹1,999/month + GST

 

Start free trial
5,000 contacts · 1 number · 3 agents
7-day free trial · or skip it and get 15 days free
WhatsApp
  • Official WhatsApp Business API (Meta Cloud API)
  • 1 WhatsApp number, 3 agents
  • 5,000 contacts
  • Guided number onboarding, green-tick eligible
Team inbox
  • Shared inbox with assignment, notes & tags
  • Quick replies & 24-hour window tracking
  • Chatbot, keyword auto-replies & welcome messages
Campaigns
  • Broadcast campaigns with consent check
  • Template studio with live preview & approval sync
  • Scheduled sends & campaign reports
Recommended

Growth

Automate journeys and understand every customer.

₹2,880/month + GST

 

Start free trial
25,000 contacts · 2 numbers · 10 agents · WhatsApp API
7-day free trial · or skip it and get 15 days free

Everything in Starter, plus

Automation
  • Event-triggered journeys with waits & A/B splits
  • Journeys that stop when the customer replies
  • Quiet hours & frequency caps
Audience
  • Dynamic segments & lifecycle stages
  • Triggers from CRM deals & unpaid invoices
  • Leads created automatically from chats
Insights
  • Funnel & attribution by source
  • Chat analytics & campaign scorecards
Room to grow
  • 25,000 contacts
  • 2 WhatsApp numbers, 10 agents
  • Template message API, webhooks & events API

Scale

For high-volume brands running lifecycle marketing.

₹5,759/month + GST

 

Start free trial
1,00,000 contacts · unlimited numbers
7-day free trial · or skip it and get 15 days free

Everything in Growth, plus

Customer intelligence
  • RFM segments with one-click campaigns
  • Weekly cohort retention
  • Best time to engage heatmap
  • Audience export
Volume
  • 1,00,000 contacts
  • Unlimited numbers & agents
  • WhatsApp voice calling from the inbox
  • Full API for messages, templates & contacts
Support
  • Priority support

Enterprise

For multi-brand teams and very large audiences.

Customtailored quote

Volume pricing, invoicing and onboarding to fit your organisation.

Talk to sales

Everything in Scale, plus

For large brands
  • Custom contact volumes
  • Multiple brands & workspaces
  • Custom integrations
  • Dedicated onboarding
  • Invoice-based billing

Prices in INR, GST extra Pay by UPI, card or net banking Change or cancel your plan any time WhatsApp conversation charges are separate* WhatsApp calling on Scale: incoming free, outgoing charged per minute by Meta

* Plan price is for the software only. WhatsApp conversations are charged by Meta and billed separately at cost, on the same invoice.

Add-on · Instagram DM Automation

Turn Instagram comments into leads

Comment → DM with your link → lead in MizUp CRM. Use it on its own or with any CLM plan. Paid plans start with 7 days free.

See how it works →

Free

₹0 /month
1 Instagram account50 DMs/month
  • Post & Reel comment → DM
  • Button with your link
  • Leads saved to CRM
Start free

Starter

₹99 /month + GST
1 Instagram account5,000 DMs/month
  • Story, Live & DM triggers
  • Follow gate & email gate
  • Follow-ups, no branding
Start 7-day trial
Most popular

Pro

₹249 /month + GST
2 Instagram accounts15,000 DMs/month
  • Miz AI replies (Beta)
  • Reel-to-Revenue analytics
  • 3 team members
Start 7-day trial

Business

₹499 /month + GST
3 Instagram accounts50,000 DMs/month
  • Everything in Pro
  • 3,000 Miz AI replies
  • 5 team members
Start 7-day trial

Agency

₹5,799 /month + GST
10 Instagram accounts1,00,000 DMs/month
  • Separate workspace per brand
  • Client logins & reports
  • 10 team members
Start 7-day trial

Custom

Let’s talk
More accountsHigher DM volume
  • Limits sized to your brand
  • Priority support & onboarding
  • Custom Miz AI setup
Contact sales

Runs on Meta’s official Instagram API, within Instagram’s messaging limits. Paid plans: 7 days free with Razorpay autopay, first charge on day 7, cancel anytime.

15% off

Bundle any two MizUp products

Already on a paid MizUp plan? Your next product is 15% off automatically at checkout, and the discount stays on every renewal. Pick any combination.

Miz DMCRM

Never lose an Instagram lead

  • Comment “PRICE” gets the DM in seconds
  • Lead lands in CRM, scored and assigned
  • Sales team gets the follow-up reminder
Best for D2C brands, real estate and agencies
Miz DMCLM

From Instagram to WhatsApp

  • DM asks for the customer’s number
  • CLM starts a WhatsApp journey on your number
  • Offers and reminders stop when they reply
Best for clinics, salons and local services
Miz DMEOS

Comments to admissions

  • Comment “DEMO” books a free demo class
  • Parent details saved as an enquiry
  • Admission and fees tracked in EOS
Best for coaching institutes and schools
Miz DMFinance

Sell inside the DM

  • DM sends the price and a UPI payment link
  • Paid orders show up in Analytics per Reel
  • GST invoice created in MizUp Finance
MizUp Finance has a free plan to start

Example: on any paid MizUp CRM plan, Miz DM Pro costs ₹212/month instead of ₹249 (+ GST). The discount applies to the product you add, on monthly and yearly plans. One offer per product, not combined with other discount codes.

Compare plans

Every feature, side by side

FeaturesStarterGrowthScale
Audience & channels
Contacts 5,000 25,000 1,00,000
WhatsApp numbers 1 3 Unlimited
Inbox agents 3 10 Unlimited
Engagement
Shared team inbox Included Included Included
WhatsApp voice calling (in & out) Not included Not included Included
Broadcast campaigns Included Included Included
Template builder & approval tracking Included Included Included
Event-based journeys Not included Included Included
Quiet hours & frequency caps Included Included Included
Insights
Campaign reports Included Included Included
Dynamic segments Basic Included Included
Funnels & attribution Not included Included Included
RFM segments & cohorts Not included Not included Included
Audience export & API Not included Not included Included
Support Email Email & chat Priority
Custom plan

Need something bigger or different?

Tell us about your team and our sales team will send a tailored quote — with a secure payment link when you’re ready.

  • Volume pricing for larger teams
  • Multiple entities, brands or locations
  • Assisted migration & onboarding
  • Invoice-based billing & bank transfer
By sending, you agree to be contacted about MizUp. See our privacy policy.

Thank you — we’ve got it.

Our team will reach out within one business day. For anything urgent, write to support@mizup.app.

FAQ

CLM pricing questions

Are WhatsApp conversation charges included?

No. Meta charges for WhatsApp conversations directly, and those are billed at actuals. MizUp does not add a markup to Meta’s conversation charges.

What counts as a contact?

A contact is a unique customer profile in your CLM workspace. Archived contacts do not count toward your plan limit.

How is MizUp priced?

CRM is priced per user, BMS per employee, CLM per workspace by contacts, Finance per business and LMS per learner — monthly or yearly, with yearly saving more.

Is there a free trial?

Yes. Paid CRM, CLM and BMS plans start with a 14-day free trial once autopay is set up; the trial covers core features for up to 5 users and your full plan unlocks with the first charge. Or skip the trial and get 15 extra days free on your first period. CRM and Finance also offer free plans for small teams.

Which payment methods do you accept?

UPI, cards, net banking and wallets through Razorpay. Larger teams can also pay by bank transfer against an invoice.

Are prices inclusive of GST?

Prices are shown exclusive of GST, which is added at checkout as applicable.

Can I get a custom plan?

Yes. For larger teams, multiple entities or special requirements, request a custom plan and our sales team will send you a tailored quote.

Can I cancel anytime?

Yes. Cancelling stops renewal; you keep access until the end of the period you paid for.

Not sure which plan fits?

Get a 20-minute walkthrough and a recommendation based on your team — no obligation.