Capture with attribution intact
Leads arrive from Meta lead ads, Google Ads, website forms and the API with campaign, adset, ad, form, UTM parameters, gclid and fbclid preserved. Attribution that is captured at the source does not have to be reconstructed later.
Assignment that is actually round robin
MizUp keeps a persistent assignment cursor locked per rule, so two leads arriving in the same second go to two different reps. Strategies include round robin, least assigned, least active, weighted, specific person, team and territory.
Eligibility is checked on every assignment: the rep must be active, hold CRM access, have the permission, be in rotation, and be under their open-lead capacity. Every decision is logged with the reason.
Follow-up that fires on events, not calendars
Sequences trigger on what happened — a form submitted, a stage changed, a meeting booked — and stop the moment someone replies. Quiet hours and frequency caps are enforced, so automation does not message a prospect at 2am.
