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MizUp CLM · Customer Lifecycle Marketing

Turn every customer conversation into repeat revenue

Official WhatsApp Business API, a shared team inbox, campaigns and event-triggered journeys — with the analytics to see exactly what brings customers back.

MizUp CLM (customer lifecycle management) is a product by BrandMiz Private Limited

  • Official WhatsApp API
  • Journeys that stop on reply
  • RFM, cohorts & funnels
3,904 repliesWin-back journey
Champions segmentRFM · 1,240 customers
12RFM customer segments
24hservice-window tracking
MultiWhatsApp numbers
Real-timedelivery & read analytics
Features

Everything in MizUp CLM

WhatsApp inbox, campaigns, journeys and deep analytics that turn one-time buyers into loyal customers.

Official WhatsApp Business API

Onboard your number in minutes, connect more than one number per company and see quality rating and messaging limits live.

  • Guided number onboarding
  • Multiple numbers per workspace
  • Green-tick eligible

Shared team inbox

Every WhatsApp conversation in one inbox with assignment, notes, tags, quick replies and a visible 24-hour service window.

  • Round robin & load-balanced chat assignment
  • Internal notes & tags
  • Quick replies

Template studio

Build text, media and button templates with a live phone preview and Meta’s rules checked before you submit — approval status updates automatically.

  • 31 ready-made templates
  • Approval status sync
  • Variables & samples

Broadcast campaigns

Pick an audience by segment, tag, status or lifecycle stage, see consent before you send, schedule and track replies.

  • Consent-aware audiences
  • Scheduled sends
  • Reply-based follow-up flows

Journeys & automation

Event-triggered journeys with waits, conditions, A/B splits and goals, plus auto-replies, welcome and out-of-office messages.

  • Visual journey builder
  • Keyword auto-replies
  • Quiet hours & frequency caps

Segments & lifecycle stages

Segment by behaviour and business data — invoices, deals and leads — and move customers through lifecycle stages automatically.

  • Dynamic segments
  • Lifecycle stages
  • Contact tags & consent

Customer intelligence

Engagement funnel, weekly cohorts, RFM segments, best time to engage, attribution by source and campaign scorecards.

  • RFM with one-click campaigns
  • Cohort retention
  • Engagement heatmap

Email & multichannel

Email templates and sequences alongside WhatsApp, with SMS and RCS on the way — one customer record for every channel.

  • Email templates
  • Open & click tracking
  • Unified contact timeline

Connected to CRM & Finance

Trigger on an unpaid invoice, a won deal or a status change — because CLM, CRM and Finance share one database.

  • Invoice & deal triggers
  • Webhooks & events API
  • Lead auto-creation from chats
Workflow

A lifecycle journey, end to end

Customer acts

A purchase, form fill, status change or reply is recorded as an event.

Segment updates

RFM and lifecycle stage are recalculated from real activity.

Journey decides

Conditions, waits and quiet hours pick the right message and moment.

Message delivered

WhatsApp or email goes out — delivery, read and reply tracked.

Outcome measured

Funnels, cohorts and attribution show what actually drove revenue.

Miz AI in CLM Beta

Every WhatsApp chat answered, the right way

  • Suggests replies in the team inbox, your agent sends
  • Tags each chat with intent, product and lifecycle stage
  • Writes WhatsApp templates and picks the right Meta category
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Built for

Useful to every person who opens it

Marketing leads

Launch campaigns and journeys without developers — and see revenue impact, not vanity metrics.

Support teams

Answer every WhatsApp chat from one inbox, with context from CRM and billing.

Founders

Know which customers are at risk and which campaigns bring them back.

Growth teams

Run experiments, compare variants and double down on what converts.

See it working

MizUp CLM in everyday use

MizUp CLM dashboard in use
The right WhatsApp message at the right moment.
Pricing

Simple plans that grow with you

Yearly prices shown, per month. Prices exclude GST.

Starter

Launch WhatsApp campaigns and a shared inbox.

₹1,999/month + GST
See plan details
WhatsApp
  • Official WhatsApp Business API (Meta Cloud API)
  • 1 WhatsApp number, 3 agents
  • 5,000 contacts
  • Guided number onboarding, green-tick eligible
Team inbox
  • Shared inbox with assignment, notes & tags
  • Quick replies & 24-hour window tracking
  • Chatbot, keyword auto-replies & welcome messages
Campaigns
  • Broadcast campaigns with consent check
  • Template studio with live preview & approval sync
  • Scheduled sends & campaign reports
Most popular

Growth

Automate journeys and understand every customer.

₹2,880/month + GST
See plan details

Everything in Starter, plus

Automation
  • Event-triggered journeys with waits & A/B splits
  • Journeys that stop when the customer replies
  • Quiet hours & frequency caps
Audience
  • Dynamic segments & lifecycle stages
  • Triggers from CRM deals & unpaid invoices
  • Leads created automatically from chats
Insights
  • Funnel & attribution by source
  • Chat analytics & campaign scorecards
Room to grow
  • 25,000 contacts
  • 2 WhatsApp numbers, 10 agents
  • Template message API, webhooks & events API

Scale

For high-volume brands running lifecycle marketing.

₹5,759/month + GST
See plan details

Everything in Growth, plus

Customer intelligence
  • RFM segments with one-click campaigns
  • Weekly cohort retention
  • Best time to engage heatmap
  • Audience export
Volume
  • 1,00,000 contacts
  • Unlimited numbers & agents
  • WhatsApp voice calling from the inbox
  • Full API for messages, templates & contacts
Support
  • Priority support

Enterprise

For multi-brand teams and very large audiences.

Custom
Talk to sales

Everything in Scale, plus

For large brands
  • Custom contact volumes
  • Multiple brands & workspaces
  • Custom integrations
  • Dedicated onboarding
  • Invoice-based billing

Compare all CLM plans

Everything included

Everything you need to grow with WhatsApp

Inbox, campaigns, journeys and customer analytics on the official WhatsApp Business API, connected to your CRM and billing.

01

WhatsApp Business API

Your own verified number, set up in minutes

  • Official Meta Cloud API, green-tick eligible
  • Guided number onboarding
  • More than one number per company
  • Quality rating & messaging limits, live
  • Chatbot & auto-replies included
02

Shared team inbox

Every chat answered, nothing missed

  • Round-robin & load-balanced assignment
  • Internal notes, tags & quick replies
  • 24-hour service window always visible
  • Customer context from CRM & billing
  • Web & mobile app with phone alerts
03

Templates & campaigns

Broadcasts that get approved and get replies

  • Template studio with live phone preview
  • 31 ready-made templates
  • Approval status synced automatically
  • Consent-aware audiences
  • Scheduled sends & reply-based follow-ups
04

Journeys & automation

The right message at the right moment

  • Visual journey builder
  • Waits, conditions, A/B splits & goals
  • Stops automatically when a customer replies
  • Welcome, away & keyword auto-replies
  • Quiet hours & frequency caps
05

Segments & lifecycle

Know every customer, not just their number

  • Dynamic segments from real activity
  • Lifecycle stages that update themselves
  • Contact tags & consent records
  • Triggers from deals, leads & unpaid invoices
  • Leads created automatically from chats
06

Customer intelligence

See what actually brings customers back

  • RFM segments with one-click campaigns
  • Weekly cohort retention
  • Engagement funnel & attribution
  • Best time to engage heatmap
  • Campaign scorecards & chat analytics
07

Email & multichannel

One customer record for every channel

  • Email templates & sequences
  • Open & click tracking
  • Unified contact timeline
  • Website forms & Meta lead ads
  • SMS & RCS on the roadmap
08

Connected & secure

Built on the same data as your CRM and billing

  • Same login as MizUp CRM & Finance
  • Webhooks & events API
  • Role-based access for agents
  • Audit trail for sensitive actions
  • Your data stays private to your company
Official WhatsApp Business APIChatbot & auto-replies includedWeb + mobile appSame login as CRM & GST billing7-day free trial
Integrations

Connected from day one

WhatsApp Business APIMeta Lead AdsGoogle AdsEmail (SMTP)Webhooks & events APIMizUp CRMMizUp FinanceWebsite forms SMS campaigns Coming soonRCS rich messaging Coming soonWeb & app push notifications Coming soonInstagram DMs Coming soonAI send-time optimisation Coming soon
Trust & security

Your business data, handled with care

Organisation-level isolationEvery record is scoped to your organisation.
Server-enforced accessProducts and modules are checked on every request.
Audit trailSensitive actions are recorded with who and when.
Secure paymentsCheckout runs on Razorpay with verified signatures.
Product tour

See MizUp CLM in action

mizup.app
MizUp CLM screen: 31 ready WhatsApp templates, grouped by industry

31 ready WhatsApp templates, grouped by industry

MizUp CLM screen: Template studio with a live WhatsApp preview

Template studio with a live WhatsApp preview

Real MizUp CLM screens, shown with sample data.

FAQ

MizUp CLM questions

Do I need my own WhatsApp Business account?

No. You can onboard your business number directly inside MizUp in a few minutes, or connect a provider you already use.

Are WhatsApp conversation charges included?

Meta charges per conversation. These are billed at actuals and shown clearly; the plan price covers the MizUp platform.

How does template approval work?

Templates you create are submitted to Meta from MizUp. Approval or rejection — with the reason — appears on the template automatically.

Will customers be messaged at night or too often?

No. Quiet hours and frequency caps are enforced at the queue for every campaign and journey, and replies stop automation instantly.

Can I use CLM without MizUp CRM?

Yes. CLM keeps its own contacts. If you also use CRM, contacts and events are shared automatically.

Can I connect more than one WhatsApp number?

Yes. Add multiple numbers to one workspace and choose which number each campaign sends from.

See MizUp CLM with your own data

Start in minutes, or let our team walk you through it on a live demo.