Diwali WhatsApp Messages for Customers: 30 Ready Templates for Shops and Businesses (2026)

Quick answer: Diwali falls on Sunday, 8 November 2026, with Dhanteras on Friday, 6 November. Send your offer message one to two weeks before Dhanteras, one reminder two or three days before, and a short wish without a sales pitch on Diwali day. Below are 30 templates you can copy, in English and Hinglish, grouped by moment. Replace the words in brackets.

Before you send: three rules

1. Only message people who opted in. Customers who never agreed to hear from you will block and report you, and that lowers delivery for everyone on your list. Our WhatsApp opt-in guide shows simple ways to collect consent at the counter and online.
2. Use their name. "Hi Priya" beats "Dear customer" every time.
3. One message, one action. A wish, an offer or an update. Not all three.

Diwali wishes (no selling)

1. Wishing you and your family a Diwali full of light, laughter and sweets. Thank you for being part of [Shop name] this year. Happy Diwali!
2. Hi [Name], may this Diwali bring your home warmth and your year new beginnings. Warm wishes from all of us at [Shop name].
3. [Name] ji, aapko aur aapke parivaar ko Diwali ki hardik shubhkamnayein. Aapka saath hamare liye sabse badi roshni hai. – [Shop name]
4. This Diwali, we are grateful for customers like you who keep our lights on. Happy Diwali from team [Business name].
5. Diyon ki roshni, mithaiyon ki mithaas aur apno ka saath. Happy Diwali, [Name]! – [Shop name]

Dhanteras and Diwali offers

1. Hi [Name], our Diwali sale is live! Get [X]% off on [category] till [date]. Visit us at [address] or reply to this message to order.
2. Dhanteras special: [offer] on [product] only on 6 November. Reply "BOOK" and we will keep yours aside.
3. [Name] ji, Diwali ki shopping shuru karein! [Category] par [X]% tak ki chhoot, sirf [date] tak. Order karne ke liye "HI" likh kar bhejein.
4. Early bird offer for our regular customers: shop before [date] and get [gift/extra discount]. Just show this message at the counter.
5. Gifting made easy: Diwali hampers from ₹[price], packed and delivered. Reply "HAMPER" to see the options.
6. Buy [X], get [Y] free this Diwali. Offer valid till [date] or till stock lasts.
7. Corporate gifting for Diwali: bulk orders of [product] with your logo, delivered by [date]. Reply "BULK" and we will share the catalogue.

Reminders (send 2 to 3 days before)

1. Only 3 days left for our Diwali offer, [Name]! [Offer] ends on [date].
2. Dhanteras is this Friday. Want us to reserve your [product]? Reply "YES" and we will hold it till 8 pm.
3. Last day of the Diwali sale! Doors open till [time] tonight. See you soon, [Name].
4. Aakhri mauka! Diwali offer aaj raat [time] tak. Abhi order karne ke liye reply karein.

Order cut-offs and delivery updates

1. To get your order before Diwali, please order by [date and time]. Orders after that will be delivered after the festival.
2. Hi [Name], your order #[number] is packed and will reach you by [date]. Track it here: [link].
3. Your Diwali order has been delivered. We hope it adds to the celebrations! Reply here if anything is not right.
4. Our store will be closed on [date] for Diwali and will reopen on [date]. Orders placed during the break will be dispatched first thing after we reopen.
5. [Name] ji, aapka order #[number] dispatch ho gaya hai. Diwali se pehle pahunch jayega.

For clients and B2B customers

1. Dear [Name], thank you for your trust and partnership this year. Wishing you and your team a bright and prosperous Diwali. – [Your name], [Company]
2. Happy Diwali to you and the [Client company] team. Here's to a successful year ahead together.
3. Our office will be closed from [date] to [date] for Diwali. For anything urgent, please reach [name] at [number].
4. As a thank-you for your business this year, we have extended [offer/discount] on your next order placed before [date].

After Diwali

1. Thank you for making our Diwali special, [Name]! Tell us how you liked your purchase: [review link].
2. Hope you had a wonderful Diwali! Your [product] should last a long time; here are a few tips to care for it: [link].
3. Missed our Diwali sale? Our regular customers get [offer] till [date]. Just reply "OFFER".
4. Diwali ki shubhkamnayein ke liye shukriya! Apna feedback dein aur agli kharidari par [X]% paayein: [link].
5. Bhai Dooj gifting? We still have [product] ready for same-day pickup. Reply to reserve.

When to send what

Send in the morning or early evening. Late-night offers look desperate and get muted.

Sending to hundreds of customers

The WhatsApp Business app is fine for a small list, but broadcast lists only reach people who have saved your number, and everything is manual. To send personalised messages to your whole customer list, you need the official WhatsApp Business API and pre-approved templates.

A few things to know:

• Offers and wishes are marketing templates; order and delivery updates are utility templates, which cost less. Check the current rates in our WhatsApp Business API pricing guide.
• Templates with placeholders, clear opt-out wording and no misleading claims get approved faster. If one is rejected, our list of common template rejection reasons will usually tell you why.
• Add a "Chat on WhatsApp" link to your Instagram bio and posters with the free WhatsApp link generator, so customers can start the conversation themselves.

MizUp CLM runs Diwali campaigns on the official WhatsApp Business API: import your customer list, pick a template, personalise it with each customer's name and last purchase, schedule it for Dhanteras morning and answer the replies from a shared team inbox.

Frequently asked questions