Miz DMIn India, Instagram DM automation costs between ₹0 and about ₹500 a month for most single brands, and a few thousand rupees for agencies. What really changes your bill is how a tool counts. Per-contact pricing keeps rising as your audience grows. Per-DM pricing resets every month.
Prices checked on 4 October 2026 on vendors' own pricing pages.
Price bands at a glance
| Band | Typical price | What you get |
|---|---|---|
| Free | ₹0 | Comment-to-DM on 1 account, low cap, often branding |
| Starter (India) | ₹99–₹400/month | Thousands of DMs, story/DM triggers, no branding |
| Starter (USD tools) | $10–$20/month | Similar features, billed in dollars |
| Growth / team | ₹250–₹2,500/month or $29–$69 | More accounts, AI replies, team seats |
| Agency | ₹5,000+/month or $99+ | 10+ accounts, client workspaces |
Every comment, story reply and DM answered instantly, every person saved as a lead in MizUp CRM, and Miz AI replying for you.
Start free See the demoExamples from public pricing pages
| Tool | Entry paid plan | Counting method |
|---|---|---|
| MizUp Miz DM | ₹99/month + GST, 5,000 DMs | Per DM per month |
| LinkDM | $19/month, 25,000 DMs, 3 accounts | Per DM per month |
| InstantDM | $9.99/month | Rate-limited "unlimited" |
| ManyChat | $14/month Essential, 250 contacts; $29 Pro, 2,500 contacts | Per active contact |
Work out how many DMs you need
Example, a clothing brand:
- 12 Reels × 150 comments = 1,800
- Story replies: 300
- DM keywords ("price", "size"): 200
- Total ≈ 2,300 DMs/month. Pick a plan with at least double, for viral weeks.
Hidden costs to check
- Contact overage. Per-contact plans charge more as your list grows, even if those people never buy again.
- AI add-ons. Some tools charge separately for AI replies.
- Exchange rate and card forex fees on dollar billing.
- No GST invoice from foreign tools, so no input credit.
- Extra tools for CRM, WhatsApp and invoicing, each with its own bill.
MizUp Miz DM plans
| Plan | Price (+ GST) | Accounts | DMs / month | Miz AI replies |
|---|---|---|---|---|
| Free | ₹0 | 1 | 50 | 20 (trial) |
| Starter | ₹99 | 1 | 5,000 | 500 |
| Pro | ₹249 | 2 | 15,000 (shared) | 1,500 |
| Business | ₹499 | 3 | 50,000 (shared) | 3,000 |
| Agency | ₹5,799 | 10 | 1,00,000 (shared) | 5,000 |
Paid plans start with a 7-day free trial. Leads go into MizUp CRM on every plan. Already on another paid MizUp product? Bundling any two products gets 15% off. Details on the Miz DM page.
Is it worth paying?
If one sale is worth ₹500 and the plan costs ₹99, you need one extra sale a month to break even. For most businesses posting Reels with a clear CTA, comment-to-DM pays for itself in the first week. Try the break-even calculator with your own numbers.
Related: free DM automation options · ManyChat alternatives in India
Frequently asked questions
How much does Instagram DM automation cost in India?
Free plans exist with small limits. Indian tools charge from about ₹99 a month, and dollar-priced tools typically start between $10 and $20 a month and rise with contacts or DMs.
What is the difference between per-contact and per-DM pricing?
Per-contact pricing charges for every unique person in your list, which grows with each viral post. Per-DM pricing charges for messages sent each month and resets monthly, which is easier to predict.
How many DMs a month do I need?
Multiply your Reels per month by the average keyword comments per Reel, then add story replies and DM keywords. A shop posting 12 Reels with 150 comments each needs about 2,000 DMs a month, plus headroom for a viral post.
Do I pay GST on DM automation tools?
Indian vendors charge 18% GST and give a GST invoice, which a registered business can usually claim as input tax credit. Foreign tools billed in dollars may not give you an Indian GST invoice.