Miz DMA good comment-to-DM campaign needs three pieces: a keyword people can't miss, a public reply that shows others it works, and a DM that gets one click and one reply. Below are 40 ready-to-use pieces. Copy them, change the brand details, and test.
New to this? Read how comment-to-DM works first.
Part 1: 15 comment keywords (and when to use them)
| Keyword | Use for | Variants to add |
|---|---|---|
| PRICE | Product or service prices | price, prize, rate, kitna, cost |
| LINK | Product page | link, url, buy |
| GUIDE | Free PDF or checklist | guide, pdf, free |
| BOOK | Appointments | book, slot, appointment |
| DEMO | Demo class / product demo | demo, trial |
| SIZE | Size chart | size, chart, fit |
| MENU | Restaurants | menu, food |
| COURSE | Course details | course, batch, fees |
| SITE | Real estate site visit | visit, site |
| EMI | Finance options | emi, loan |
| RECIPE | Food creators | recipe |
| CODE | Discount code | code, coupon, offer |
| JOIN | Community / waitlist | join, waitlist |
| HINDI | Hindi version of content | hindi |
| YES | Any opt-in | yes, haan, ha |
Tip: put the keyword in the first caption line and on screen in the first 3 seconds of the Reel.
Every comment, story reply and DM answered instantly, every person saved as a lead in MizUp CRM, and Miz AI replying for you.
Start free See the demoPart 2: 6 public comment replies (rotate them)
- "Sent! Check your DMs 👋"
- "Done, link's in your inbox."
"
- "Check requests if you don't see it 📩"
- "On its way 🚀"
- "Sent you the details!"
Part 3: 14 DM templates
Product link (D2C)
Price list
Free guide (email gate)
Booking (clinic / salon)
Coaching demo class
Real estate
Course fees
Restaurant menu
Size chart
Restock alert
I'll DM you the moment {product} is back. Want similar options meanwhile? Reply YES.
Webinar
Story mention thank-you
Follow-up (after they reply)
Handoff to a person
Part 4: 5 rules for templates that convert
- One link per DM.
- Personalise with {first_name} and the exact product.
- End with a question. A reply opens the 24-hour window for follow-ups.
- Deadline or reason to act (offer ends, slots limited), and only if it's true.
- Link to the exact page, with tracking (UTM) so you know which Reel sold.
Use these in MizUp
Miz DM includes ready templates for PRICE, GUIDE, BUY, COURSE and BOOK, industry templates for D2C, clinics, coaching, real estate and agencies, and saves every person who comments as a lead in MizUp CRM.
Related: story reply automation · Instagram auto reply
Frequently asked questions
What keyword should I use for comment to DM?
Use one short, obvious word that matches the reward: PRICE for prices, LINK for a product, GUIDE for a free resource, BOOK for appointments. Add common misspellings and Hindi variants.
How long should an automated Instagram DM be?
Two to four short lines: greeting with their name, one line of value, one button, and a question that invites a reply.
Should I write DMs in Hindi or English?
Match the language of your Reel and audience. Hinglish works well for many Indian audiences. Keep product names and prices clear.
How do I make public comment replies look less robotic?
Write three or four different short replies and let the tool rotate them, for example: Sent! Check your DMs, Done, Link is in your inbox.