Quick answer: The best CRM for an Indian business depends on team size, how leads arrive and how much you want to spend per user. Zoho CRM and HubSpot offer free plans and large ecosystems. Freshsales is a sales-first CRM with built-in phone and email. LeadSquared is built for high-volume sales in education, BFSI and healthcare. Salesforce is the most extensive platform for large teams. Bitrix24 bundles CRM with tasks and communication at a flat price. MizUp CRM suits Indian SMB sales teams that capture leads from Meta and Google and follow up on WhatsApp, and want CRM, WhatsApp marketing, HR and GST billing on one platform.
Disclosure: this guide is written by the MizUp team, and MizUp CRM is our product. Competitor details come from official vendor websites as checked on 17 September 2026. Prices exclude GST, some are in US dollars, and all can change; confirm before buying.
CRM software in India at a glance
| CRM | Best suited for | Free option | Starting paid price (as listed) |
|---|---|---|---|
| MizUp CRM | Indian SMB sales teams using ads and WhatsApp | Free for up to 2 users | ₹690/user/month, billed yearly |
| Zoho CRM | First-time to mature sales teams, Zoho users | Free for up to 3 users | ₹800/user/month (Standard), billed annually |
| Freshsales | Startups to mid-sized sales teams | 21-day free trial | $9/user/month (Growth), billed annually |
| HubSpot Sales Hub | Startups and inbound-led businesses | Free CRM for up to 2 users | Professional $90/seat/month annual + onboarding fee |
| LeadSquared | High-volume B2C sales: education, BFSI, healthcare | Not listed | $60/user/month (Sales Pro), billed annually |
| Salesforce Sales Cloud | Growing to enterprise sales organisations | Free Suite and 30-day trial | $25/user/month (Starter Suite) |
| Bitrix24 | Small teams wanting CRM plus tasks and chat | Free plan | ₹1,910/month for 5 users, billed annually |
Leads from ads, forms and WhatsApp arrive scored and assigned. Pipelines, follow-ups and forecasts keep every deal moving.
Start free See the demoWhat Indian sales teams need from a CRM
- Automatic lead capture from Meta lead ads, Google ads, website forms and marketplaces
- Fast assignment so a lead is called within minutes
- WhatsApp conversations logged against the lead, since that is where most Indian buyers reply
- Mobile use for field sales
- Simple pipelines that match how you sell
- INR billing with GST invoices for the subscription itself
- Reasonable per-user cost as the team grows
If you are new to CRMs, start with what CRM software is and our checklist for choosing a CRM for a small business.
1. MizUp CRM
MizUp CRM is the sales CRM in the MizUp platform by BrandMiz Private Limited.
What it covers: leads, contacts and companies, pipelines and deals, tasks, calls and meetings, website lead forms, Meta and Google lead capture, round-robin assignment, CSV import with column mapping, follow-ups on WhatsApp and email, and forecasts.
Where it fits: small and mid-sized Indian teams running paid lead generation, especially where the same business also needs WhatsApp marketing and customer journeys, HRMS or GST billing without stitching tools together.
Consider: it is younger than the global CRMs on this list and has a smaller third-party app marketplace. If you need CPQ, territory management across countries or hundreds of prebuilt integrations, compare Zoho CRM, Salesforce or HubSpot.
Pricing: free for up to 2 users. Starter ₹690/user/month, Growth ₹1,260/user/month and Enterprise ₹2,160/user/month, billed yearly, with a 14-day free trial. See MizUp CRM pricing.
2. Zoho CRM
Zoho CRM is an AI-powered CRM used, by Zoho's count, by 350,000+ businesses.
What it covers: workflows and assignment rules, AI agents, cadences, reports and forecasting in Standard. Professional adds CPQ, process automation and inventory. Enterprise adds an AI sales assistant, journey orchestration, territory management and customer portals.
Pricing: free edition for 3 users. Standard ₹800, Professional ₹1,400, Enterprise ₹2,400 and Ultimate ₹2,600 per user per month on annual billing, plus GST.
Where it fits: teams that want deep customisation and already use or plan to use other Zoho apps. Indian data is hosted in Zoho's India data centres.
3. Freshsales
Freshsales is Freshworks' sales CRM.
What it covers: visual pipelines, lifecycle stages, built-in chat, email and phone, workflows, contact scoring, sequences, territory management, forecasting and the Freddy AI assistant.
Pricing: Growth $9, Pro $39 and Enterprise $59 per user per month billed annually. There is a 21-day free trial; no free plan is listed. INR billing is supported.
Where it fits: startups and mid-sized teams that want calling and email built in.
4. HubSpot Sales Hub
HubSpot offers a free CRM and paid Sales Hub tiers.
What it covers: contacts and deal pipelines, email tracking and templates, meeting scheduling, live chat, dashboards and the Breeze AI assistant, with a large app marketplace.
Pricing: the free CRM covers up to 2 users. Paid Starter seats are low-cost; Professional is listed at $90 per seat per month on annual billing plus a one-time $1,500 onboarding fee, and Enterprise from $150 per seat plus a $3,500 onboarding fee.
Consider: HubSpot's native WhatsApp inbox connection requires Marketing Hub or Service Hub Professional or Enterprise, not Sales Hub alone. Costs rise quickly at higher tiers.
5. LeadSquared
LeadSquared is an AI-powered CRM for high-volume sales, headquartered in Bengaluru.
What it covers: AI lead routing and prioritisation, voice AI and call insights, workflow automation, an offline-capable mobile CRM, geo-fencing and territories, and 100+ integrations including several WhatsApp connectors.
Pricing: Sales Pro $60 and Sales Super $100 per user per month, billed annually. Marketing automation is priced separately.
Where it fits: admissions teams, lenders, insurers, hospitals and other businesses handling large lead volumes with field and call-centre teams.
6. Salesforce Sales Cloud
Salesforce positions Sales Cloud as an agentic platform for sales, with Agentforce AI agents.
What it covers: lead, account and opportunity management, lead routing, quoting, forecasting, CPQ and deep analytics, with Slack and Tableau bundles in higher editions.
Pricing: a Free Suite, Starter Suite at $25 and Pro Suite at $100 per user per month, with Core, Advanced and Max editions for larger organisations. A 30-day free trial is available.
Where it fits: organisations that expect complex processes, many teams and a dedicated CRM administrator or partner.
7. Bitrix24
Bitrix24 is an all-in-one workspace with CRM, contact centre, tasks, projects, chat and a website builder.
What it covers: pipelines, WhatsApp and Instagram in the contact centre, telephony, tasks with Kanban and Gantt views, video calls, automation and an AI assistant.
Pricing: a free plan for very small teams. Paid plans are flat per organisation: Basic ₹1,910/month for 5 users and Standard ₹4,790/month for 50 users, billed annually.
Where it fits: small businesses that want CRM and team collaboration in one tool at a flat price. The breadth can feel crowded if you only need a CRM.
How to choose
- Write down your lead sources and confirm each flows in automatically.
- Check WhatsApp in the plan you will actually buy, not only in the top tier.
- Price a full year for your real user count, including onboarding fees and add-ons.
- Try it on a phone with the team that will use it every day.
- Import 100 real leads during the trial and run a week of follow-ups.
- Check reporting: can you see conversion by source and by salesperson? Our lead conversion rate calculator helps you set a baseline.
Our honest recommendation
- Want a free start and a huge ecosystem: Zoho CRM or HubSpot.
- Built-in calling and email for a growing sales team: Freshsales.
- Very high lead volumes in education, BFSI or healthcare: LeadSquared.
- Enterprise processes and budget for administration: Salesforce.
- CRM plus tasks and chat at a flat price: Bitrix24.
- Indian SMB team using ads and WhatsApp, and wanting CRM, marketing, HR and billing connected: MizUp CRM.
Already on Zoho and thinking of switching? Read Zoho CRM alternatives.
Frequently asked questions
Which is the best CRM software in India?
It depends on your team. Zoho CRM and HubSpot offer free plans and large ecosystems, Freshsales has built-in calling, LeadSquared suits high-volume B2C sales, Salesforce suits enterprises, Bitrix24 adds collaboration, and MizUp CRM suits Indian SMBs using ads and WhatsApp.
Which CRM is free in India?
As listed in September 2026, Zoho CRM is free for 3 users, HubSpot CRM and MizUp CRM are free for 2 users, and Bitrix24 has a free plan for very small teams.
Which CRM works best with WhatsApp?
Check WhatsApp support in the exact plan you will buy. MizUp CRM, Bitrix24 and LeadSquared offer WhatsApp in their CRM workflows, while HubSpot requires Marketing Hub or Service Hub Professional or higher for its native WhatsApp inbox.
How much does a CRM cost per user in India?
Published starting prices range from about ₹690 to ₹800 per user per month for Indian-priced CRMs, and from $9 to $25 per user per month for global CRMs, before GST.
Can I move my data from one CRM to another?
Yes. Export companies, contacts, deals and activities as CSV, map fields and stages, import in that order, and reconnect your lead sources before switching fully.
